Black Friday is dead — and constant discounts could be to blame
- Black Friday is dead. According to data gathered by BestBlackFriday.com, at least 77 retailers plan to keep their stores closed during Thanksgiving this year.
- Year-round deals and the growth of online shopping have taken the pressure off Black Friday.
- According to RetailNext, the number of people visiting stores on Black Friday declined 4.5% in 2017. Meanwhile, online sales on that day were up 16.9% versus the previous year, according to Adobe.
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