STOCKHOLM, June 8, 2016 – A Swedish court has barred Mars from selling its candy-covered chocolates under the lower-case ”m&m” name in the country, judging it resembled a local brand too closely. If Mars does not appeal the ruling to Supreme Court, it will only be able to sell its candies in Sweden only as ”M&M” from July. Photo courtesy of glassdoor.com In a ruling handed down earlier this month, the Stockholm Court of Appeals granted exclusive right to use a lower case letter m to Swedish brand Marabou for its ”m” chocolate covered almonds and peanuts. The Marabou brand belongs to US snacks giant Mondalez, maker of Oreo cookies and Toblerone chocolate. Mars refused to give in just yet, sticking to lower case for its candy in a statement, although it did not say whether it will appeal the ruling. ”We have always believed no confusion exists between [...]
