Fraud detection firm outs $1B Russian ad-fraud gang
A $1 billion Russia-based criminal gang has been bilking online advertisers by impersonating high-profile Web sites like ESPN, Vogue, CBS Sports, Fox News and the Huffington Post and selling phony ad slots, but that’s about to end.
Online fraud-prevention firm White Ops is releasing data today that will enable online advertisers and ad marketplaces to block the efforts of the group, which is cashing in on its intimate knowledge of the automated infrastructure that controls the buying and selling of video ads.
The group has been ramping up its activities since October so that it now reaps roughly $3 million to $5 million per day from unsuspecting advertisers and gives them nothing in return, says White Ops, which discovered the first hints of the scam in September.
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