According to a class-action lawsuit brought by Facebook and Instagram advertisers, Meta's metrics flub owes them potential damages exceeding $7 billion. In a ruling, the 9th U.S. Circuit Court of Appeals in San Francisco is letting advertisers pursue legal action against Meta for monetary damages, accusing it of inflating the social platforms' Potential Reach metric...
Charlie the animated charcoal briquette has kind eyes and purposeful energy and, despite his diminutive stature, he's the magnetic star of a new campaign from The Habit Burger Grill. In the span of a 45-second spot, it's easy to get attached to the itty bitty anthropomorphic character with a big heart. But maybe that's not...
Women's sports are breaking through age-old barriers. In the past few years, we've witnessed significant progress, notably highlighted by the 2023 Women's World Cup, which saw women's sports take center stage. That momentum gained further traction when EA Sports included women's teams and players in their video game for the first time with EA FC...
Mars Petcare's Sheba is offering some adorable counter-programming to March Madness by enlisting eight felines with huge TikTok and Instagram followings in a bracket-style tournament where they'll race to lick up the brand's new Gravy Indulgence cat food. Devised by agency AMV BBDO, The Gravy Race is a single-elimination competition featuring cats with a combined...
ADWEEK's Champions of Change Awards are back, and this is your chance to spotlight the women and non-binary people pushing sports and sports marketing forward. Evolved from Adweek's Most Powerful Women in Sports franchise, this list includes all-star players players from both on and off the field. The nominations for 2024 are now open. Last...
Having observed a growing connection between marketing and the film industry, Tribeca Festival is responding by broadening Tribeca X, its programming track for the creative marketing and advertising industries. Tribeca X debuted in 2016 as a one-day program, and it is now growing to a two-day festival event June 10 and 11. To accommodate the...
Women's sports are on the rise, and GroupM is looking to get marketers in the game. Today, GroupM, WPP's media investment group, announced it's launching a dedicated women's sports marketplace ahead of the upfront, with the company also committing to double its annual media investment in women's sports. "Right now, culturally, there's so much excitement...
It's not easy being green, so the Hulu integration on Disney+ is going teal. Disney announced the launch today of Hulu on Disney+ in the U.S. for Disney bundle subscribers, combining the Disney+ and Hulu libraries in one application. Although each app remains available as a stand-alone offering, the new app experience allows bundle subscribers--those...
WPP agency Grey is set to merge its capabilities with AKQA across five markets--Italy, Belgium, China, the United Arab Emirates and Australia--in an efficiency drive that will allow it to focus on its core high-growth territories. It is understood that 11 roles from across those locations could potentially be lost as a consequence. The move...
Swiss chocolatier Lindt hopped into the experiential vacation rental space ahead of Easter weekend, as part of a wider effort to sweeten its footprint in the U.S. chocolate market. The premium chocolate maker held a sweepstakes offering one winner and their guests a stay in its "Gold Bunny Getaway," a seaside home located in Carlsbad,...
The secondhand clothing market is growing 15 times faster than traditional apparel, and people are increasingly thrifting online, a new report shows. For the 12th year running, ThredUp released its 2024 Resale Report, an annual, data-heavy look at the fashion resale industry. The report tracks consumer sentiment around secondhand shopping, what barriers and opportunities retail...
