30 апреля 2024 года
Selling creativity in large multinational companies can often be a laborious challenge. There is always pressure from the C-suite to maximize return on investment. And that's before we even get to the age-old subjectivity challenge--everyone in the business feels entitled to an opinion when it comes to a piece of creative work, whereas they'd rarely...
In an upfront where buyers are focused on sports and artificial intelligence, Samsung Ads is looking to score big. At its 2024 IAB NewFronts presentation Tuesday, Samsung Ads, Samsung Electronics' advertising arm, announced several innovations, including a new lineup of sports, music, family and entertainment content on its FAST (free ad-supported streaming television) service, Samsung...
Bumble has become the latest brand in the cluttered dating app landscape to get a makeover as it tries to reach generations fatigued with online dating. The dating app, which launched in 2014 with the distinguishing feature that only women users could make the first move with matches, has undergone a revamp with a refreshed...
When you're about to become a parent for the first time, even strangers will go out of their way to offer encouragement and support. Our grizzled general contractor from South Jersey would sit me down daily to discuss what Mona and I were about to experience. This outpouring of love from unexpected places should serve...
T-Mobile Advertising Solutions dove into its first IAB NewFronts with forays into retail media and streaming, as well as a plan to reach 240 million consumers and marketers through its screens. The company kicked off its announcement of broader T-Mobile Advertising offerings at Moonlight Studios in New York by declaring that it is starting a...
Dairy farmers have made many efforts to get more people interested in milk products, from the genius "Got Milk?" campaign to the recent "Wood Milk" effort with Aubrey Plaza. Now, the Milk Processor Education Program (better known as MilkPEP) and agency Gale are continuing to educate and entertain, enlisting former Saturday Night Live star Vanessa...
Going back 30 years ago, candy colossus Skittles debuted the slogan "Taste the Rainbow," which has since become one of advertising's longest-running campaigns. But while slogans can last for generations, brand packaging usually can't. The encroachment of visual stimuli via social media, competition from rival confectionary brands and other forces prompted the brass at Mars...
After surprisingly ditching its decades-long Carnegie Hall upfront week event in 2023, Paramount is set for another round of its "intimate, bespoke" upfront dinners. The company confirmed in January that it would once again host smaller client gatherings in lieu of a lavish, one-off upfront event, which a spokeswoman told ADWEEK is "more effective and...
Marketers looking for work last year might have had a hard time finding places to apply. Global job postings for marketing positions dropped 42% in 2023 compared with 2022, according to a new report from LinkedIn. The situation was more pronounced in North America, where year-over-year job postings fell 56%. The downward trend hasn't just...
Red Robin Gourmet Burgers has been going through a renaissance of sorts over the last year, revamping its offerings and finding new ways to reach loyal customers and find new ones. In January 2023, it released its "North Star" five-point plan to drive long-term shareholder value, and even partnered with Juicy Couture to design a...
