27 июля 2024 года
Two of the largest conferences in the advertising and media circuit, Cannes Lions and Possible, were both acquired this week, the latest sign of the burgeoning value of business-to-business events. The business intelligence firm Informa acquired Ascential, the parent company of the Cannes Lions Festival, on Wednesday for $1.6 billion. And on Friday, Beyond Ordinary...
Star athlete and former San Francisco 49ers quarterback Colin Kaepernick is no stranger to the cutthroat world of media. After being blackballed by the NFL for protesting police violence against Black communities, he's become a civil rights activist, which has informed the businesses he's founded. In 2020, he started Kaepernick Publishing to emphasize minority voices...
The NBA preseason doesn't start until October, but fans already have court-side seats to its legal wrangling with Warner Bros. Discovery over the league's media rights deal. Today, in response to the NBA denying Warner Bros. Discovery's attempt to match Amazon's deal for rights, WBD announced it was taking the NBA to court due to...
Adtech is no stranger to hype--and hysteria. In an industry that moves as fast as digital advertising, marketers are understandably on guard for policy and technology shifts that could upend their status quo--not to mention their ROI. The continually delayed--and now completely dead--deprecation of third-party cookies in Chrome is a perfect example of the advertising...
San Diego Comic-Con is back. Between the Covid-19 pandemic and the writers and actors strikes last year, Comic-Con is looking for a return to glory in 2024, with several TV networks and streaming services showing up to provide activations for attendees. Though last year's Comic-Con saw some major brands, such as Marvel, skip out on...
Far from the days of traditional note-passing with a "check yes or no" box, dating in 2024 has become much more nuanced, largely due to technology. A check box has turned into a swipe, and at times it's not a formal romantic relationship a user is seeking but a social connection. In this episode of...
Drew Panayioutou, Pfizer's first global CMO, has announced via LinkedIn that he's leaving the company. Pfizer U.K. president Susan Rienow will succeed Panayioutou, the pharma giant confirmed. Rienow's Pfizer career has spanned two decades and has included leading U.K. vaccines during the pandemic. At a time of ever-shortening CMO tenures (the average is just over...
Bronx hospital Montefiore Einstein Comprehensive Cancer Center is celebrating breakdancing's Olympic debut at the 2024 Summer Games in Paris with a campaign tracing the sport's origins in the South Bronx and arguing for the value of keeping an eye out for talent -- and cancer. The two-and-a-half-minute film directed by Seb Edwards of Park Pictures...
The two biggest supply-side platforms (SSPs), Magnite and PubMatic, have started charging publishers additional fees for bespoke programs that connect them more directly to the right buyers, rather than relying solely on algorithms to do the job. Magnite is charging higher fees for publishers to participate in auction packages, curator deals and supply path optimization...
If you've ever wanted to drink a glass of bourbon in Gotham, now's your chance. Today, Warner Bros. Discovery announced that Jefferson's Bourbon has signed on as a title sponsor for Max's The Penguin for a slate of advertising products that includes co-marketing opportunities, custom creative content and a consumer activation at San Diego Comic-Con,...
