Everyone has their favorite skincare and makeup products, but how do you keep up with the latest trends and discover new products before they become popular? Ipsy is a personalized beauty membership service that can help with that. Ipsy is a powerful marketing platform for the beauty industry bringing together brands, creators and highly engaged...
Retail media was one of the biggest industry conversation starters of 2023. Every retailer from Dollar General to Cars.com has launched a retail media network to capitalize on their existing first-party data. As both a new channel and data layer empowering existing channels, it has the potential to transform the advertising industry. But one question...
Over the past 20 years, Steven Moy has worked his way through a handful of advertising's biggest holding companies. Moy, who is leaving his post as Barbarian CEO, wanted to have a much smaller remit in his new gig as CEO of L&C, a small independent creative shop founded by Rolando Cordova and Gian Carlo...
Stella Artois enlisted soccer legend David Beckham as its brand ambassador as it seeks growth around the world with a new platform. Beckham stars in a commercial that will be part of a yearlong campaign for the Anheuser-Busch InBev brand and introduces the slogan, "Worth More." The new tagline builds on the well-known and long-running...
For those in any doubt, women's soccer can be a brutal sport, as ecommerce giant Amazon's European campaign portrays through bumps, scrapes and post-match recovery. In creative agency adam&eveDDB's first work for Amazon, "The Grit" celebrates the spirit of the women's game with 30- and 60-second edits. Directed by BAFTA-nominated director Molly Manning Walker, the...
Succession scribe Jesse Armstrong, ADWEEK's 2024 TV Creator of the Year, never had a clear path to comedy TV royalty. Armstrong, who grew up in Oswestry in Shropshire, England, attended the University of Manchester and took on American studies as an undergraduate. Later, he worked as a researcher for a member of Parliament before realizing...
Presenting Adweek's 2024 Media Hot List blurbs. Check out the full list here. The Guardian Anna Bateson Media Executive of the Year Few publishers are quite so distinct as The Guardian. The news organization, originally founded in 1821, is wholly owned by a financial trust, levies a "nagwall" to encourage reader support, refuses to work...
Few publishers are quite so distinct as The Guardian. The news organization, originally founded in 1821, is wholly owned by a financial trust, levies a "nagwall" to encourage reader support, refuses to work with oil and gas advertisers, and caters to a global audience distributed equally across three continents. In an industry plagued by risk...
The men's lifestyle publication BroBible would let marketers buy attention-guaranteed ad space in the programmatic open exchange, if only it could. Open web programmatic makes up a majority of the publisher's ad revenue, and its readers are highly engaged, said founder Brandon Wenerd. It can't leverage that, though, since attention metrics aren't biddable on the...
The measurement industry is at an inflection point. In 2021, measurement giant Nielsen lost its third-party accreditation from the Media Rating Council after the company admitted to undercounting audiences, which could've translated to hundreds of millions of dollars in lost advertising spend. This blew the doors wide open for competitors debuting alternate currencies. Since that...
During a year when scripted content became stunted by the Hollywood strikes, Channing Dungey, ADWEEK's 2024 TV Executive of the Year, just kept making it work. In 2020, Dungey became chairwoman and CEO of Warner Bros. Television Group, making her one of the premier Black executives leading the charge in the television industry. However, the...
In February, a survey conducted by WhistleOut--a search engine that lets consumers compare mobile plans--revealed that half of Americans believe they pay too much for their cell phone service. Over a third of respondents said they'd be unable to afford so much as a 10% rate hike, and some three quarters fear that such a...
Sunday's Oscars were more than Ken-ough for ABC. On Monday, the Academy of Motion Picture Arts and Sciences announced that ratings for the 96th Oscars on ABC drew an average audience of 19.5 million total viewers and a 3.81 rating in the Adults 18-49 demo. With the numbers, the Oscars grew for the third straight...
Havas Group is on the brink of potential change as its parent company, Vivendi, contemplates spinning off the growing advertising network as its own public entity. If the project were to go through--and it's not confirmed yet--Havas would be listed as a public company in its own right, a move Havas' chairman and CEO, Yannick...
