'We lift your wish' - macho men work out for Valentine's in Yokohama
With a whimsical play on words that meant something along the lines of "Loving me a macho", the event was a feast for the eyes and other senses, made complete with some sweet 'Macho' chocolate.
"Making Japan smile with muscle meat" has been the motto of group.
Its members are sworn to bring love and honour to macho fans and aspiring machos all around the world and they've gained quite a loyal fandom with this epic philosophy.
'Macho 29' has organised a special Valentine's Day event for the last three years. Special 'macho chocolate' was available, enhanced with just a sprinkle of extra protein - the most important ingredient for every aspiring beefcake! Of course, muscly members of the tasty group were present as well.