Partnership with local Oklahoma artists and creators to produce stop-motion animation campaign drives tourism economic impact, investment in the state
The article Oklahoma Tourism and Recreation Department launches new “Find Yourself in Oklahoma” campaign first appeared in TravelDailyNews International.
OKLAHOMA CITY – The Oklahoma Tourism and Recreation Department announced its recent launch of a new Find Yourself in Oklahoma tourism marketing campaign, featuring local artists’ production of a fully animated stop-motion video series.
“Oklahoma has never been showcased in a more vibrant, culturally rich and unique way,” said Executive Director of the Oklahoma Tourism and Recreation Department Shelley Zumwalt. “We’re incredibly proud to partner with Loud Cloud Animation Studio to bring to life a whimsical, adventurous view of our state like you’ve never seen before. We know that by partnering with local artists and creators to continue telling Oklahoma’s story in an authentic way, the state’s 3rd largest industry will only continue to see even more record-breaking growth.”
People will see familiar characters featured in the campaign, including the State Parks Animal Ambassadors as well as the campaign’s star, Bigfoot, whose lore has been enjoyed by Oklahomans for generations and celebrated through events like the Honobia Bigfoot Festival each year in the Kiamichi Mountains.
“As a lifelong Oklahoman, working on this project was a dream come true,” said Loud Cloud Creative Director and Founder Mason Drumm. “I’ve had the opportunity to work with companies like Universal, Hasbro and LEGO, but getting the chance to tell Oklahoma’s story in the medium that I love is definitely the highlight of my career. I could work anywhere in the country, but I’ve chosen to start and keep my animation studio in Oklahoma. I’m honored to be part of the blossoming creative community. I love this state, I love my city, and I love showing the rest of the world that Oklahoma belongs on the big stage.”
Notable highlights from the creation of the project are outlined below:
The article Oklahoma Tourism and Recreation Department launches new “Find Yourself in Oklahoma” campaign first appeared in TravelDailyNews International.