Heads turned when a host of 90s superstars appeared to be queueing outside a TK Maxx store in London.
Posh and Becks, Liam Gallagher, Robbie Williams, Kate Moss, and Kylie Minogue – all in their 90s finest – seemed to mingle with other shoppers as they waited patiently for the store to open.
From double denim to head-to-toe leather, the looks from yesteryear were designed to match the interior of the store.
But it turns out they were just lookalikes, clad in clothes of the decade.
To celebrate its 30th birthday in style, the store stepped back into the 90s revisiting the iconic era when the store first made its mark on the high street back in 1994.
From TLC to the Spice Girls, legendary radio DJ Denise Van Outen was spinning the decks giving everyone nostalgic feels.
Celebrity stylist and all-around 90s fashion guru, Susannah Constantine, was in-store showing everyone ‘What Not to Wear’.
Susannah Constantine said: “The 90s were an incredible time for celebrities and fashion.
“Some of the most iconic looks of all time came from this era, and it’s reflected in lots of the trends making a comeback today.
“That 90s way of frivolous dressing has made a comeback – something I’m particularly thrilled about!‘’
Denise Van Outen added: “I love 90s fashion, and it’s great to see it making a comeback.”
TK Maxx is spinoff of the US chain TJ Maxx, with the TK brand having hundreds of stores throughout the UK, Europe, and Australia.
TJ Maxx was founded in 1976 in Massachusetts with the first international store opening in Bristol in 1994.
But the brand changed the name from TJ Maxx to TK Maxx for the UK so it wasn’t confused with the established retail chain TJ Hughes.
There are around a whopping 350 TK Maxx stores across the UK with about 50 in London alone.
