SINCE its launch in 2020, racy regency drama Bridgerton has got tongues wagging and pulses racing.
Now, as the third series dominates Netflix’s streaming charts, The Sun can reveal how it’s also got tills ringing.
From wedding dresses costing over £2k, to £429 rugs and even show-themed dog jumpers, companies have jumped on the bonkathon’s bandwagon to launch entire ranges inspired by the hit Netflix show.
The collections are officially linked to the franchise and its production company Shondaland, meaning Netflix is also coining it in from the partnership.
As well as extremely high end partnerships with the likes of luxury department store Liberty London, there’s more purse-friendly items in Tesco.
Here Emma Pryer looks at all the ways fans can bring a little Bridgerton into their lives.
TREAD softly like the hoi polloi with carpet company Ruggable’s Bridgerton range, which starts at £129 and goes up to an eye popping £1,039, with sumptuous titles including a Night Of Enchantment Royal Plum Rug and a Lady Whistledown Blue Rug.
And whether your bedroom action is as raunchy as Colin and Penelope’s or not, you can snuggle up in your own Bridgerton duvet set from Next.
Designer Catherine Lansfield has created the range, from £20 to £65, which includes plush £18 cushions embroidered with phrases like ‘Flawless’ and ‘My dear’.
FOR a pricey £43, sweet-toothed Bridgerton fans can bag a super-posh, diamond shaped gift box containing 14 macarons from Parisian brand Laduree from their London Soho store.
There’s something a little more affordable from Biscuiteers, who have produced a special collection too.
For £10.95 you can nibble on a Jolly Ginger gingerbread Penelope and £59.95 gets you a Bridgerton biscuit tin complete with elaborately decorated treats.
If you fancy a cuppa over some steaming hot gossip from the Ton you can brew up a special blend of Bridgerton Brothers Triple Earl Grey Tea, or a Colin & Penelope Ginger Peach Vanilla Tea, both £11 from Republicoftea.com.
YOU can be the diamond of the season with Kiko cosmetics’ collection, which includes what they say is “Lady Whistledown-approved” packaging.
Products include a £22 Bridgerton Bouquet Blush and Highlighter Duo set and £25 Bridgerton Quartet Eyeshadow quad.
And to see who’s the fairest – or richest – of them all, head over to the Netflix shop online where you can splurge £560 on a vintage-style handheld mirror.
AND if you’re keen for your pampered pooch to join you in the ’Ton then dog brand Maxbone has just launched a pawfect collection.
You can pick up a £51 jumper for Fido, or a £90 bone china- patterned collar and lead set.
IF your bank balance is a little more Featherington than Queen Charlotte, then Tesco has created a range of nightwear that will still get your lord hot under the collar.
The pretty pastel and floral collection, which starts at £15 and is available in store now, includes four pyjama sets and two floral chemises.
Meanwhile Britain’s favourite cut-price retailer Primark can help you live the luxury life.
Items range from pearl headbands and pastel thong sets through to crockery plus blue paisley print dressing gowns and nighties from £14.
It’s a different story at London’s luxury department store, Liberty, who have produced a series of Bridgerton-inspired fabrics, from £69.95 for a metre.
Or head straight to the source for the coolest Bridgerton t-shirts with a line of retro pop styles.
Netflix has its own trendy range that starts at an affordable £30 and also includes bomber jackets and caps.
EMMY-WINNING costume designer Lyn Paolo has worked with Allure Bridals to create a collection of bridal gowns inspired by the Bridgerton universe.
And it’s not just ivory and white, with some slinky black and sexy bright pieces for your prom or very own ball, too.
They are available at select bridal shops worldwide with prices starting from £1,340.
Meanwhile, Bridgerton scribe Lady Whistledown would most certainly approve of The Knot’s range of stationery.
They have wedding invites and beyond, with 100 cards for £140.
FOR retailers and brands, the buzz around Regency drama Bridgerton gives them the perfect opportunity to tap into the “hot new thing” and capture consumer demand.
Catherine Shuttleworth, consultant at Savvy, said: “Nothing is hotter than Bridgerton at the moment, especially with women.
“And women account for 80 per cent of purchasing decisions in retail.”
The ability to work from home and binge-watch shows means less chance for people to gossip face-to-face in the office or discuss last night’s episode.
Instead they react in real-time on social media.
That means viewers generally have their phones open, scrolling, and more likely to see online adverts prompting them to buy something.
It is not just the extraordinary success of Bridgerton that makes it so appealing to brands.
Shuttleworth added: “Nothing particularly bad happens in it, its casting is progressive, and it’s unlikely that a brand would get a backlash from associating with it.
“They wouldn’t, for example, want to do a Baby Reindeer hook-up.”
