TODAY’S beauty market is filled with anti-ageing products which claim to “banish wrinkles.”
But some of these products don’t come cheap, which can be difficult for beauty fans to afford – especially with the current cost of living.
However, it may just be as simple as doing a slight tweak to your skincare routine – which can prevent from forking out on expensive creams.
Laura Dunn, who owns LD Lifts, says you can shave a whole decade off your face through a few simple daily ritual.
She says: “People often think it’s all about investing into your skincare regime, but often forget about caring for their brows and lashes.
“You’d be surprised at how many clients come in to me, and don’t realise how caring for their lashes and brows will actually reduce the appearance of fine lines.
“I’ve had clients leave looking ten years younger.”
Laura, who is a brow and lash expert, believes that people should be focussing more on how they care for the hairs on their face.
She says: “In my opinion one of the most important things to do is to condition your lashes and brows daily.
“I recommend using a lash serum in the morning, and then a castor oil at night so your lashes and brows are kept hydrated.
“It will also mean your hairs are left replenished and will look great on those no makeup days.”
Laura recommends heading to a beauty expert who specialises in lash lifts, as it can save money and your lash health.
A lash lift is a cosmetic procedure that is semi-permanent, which can last up to eight weeks, and it gives the appearance of longer, fuller lashes.
Laura continues: “Curled lashes help open your eyes and define your eye shape, making them appear more awake.
I see my clients have the ends snapped off their lashes just by using these two products
Laura Dunn
“This naturally makes the face look more youthful.
“With a proper curl, lashes look longer, thicker, fuller, and the eyes themselves appear larger.”
She also wants beauty fans to forget about using mascara and leave the lash curlers in the past.
Laura says: “I ban my clients from using mascara and lash curlers and they can be so damaging to your natural lashes.
“I see my clients have the ends snapped off their lashes just by using these two products.
“Sometimes when clients are wearing mascara, they might twiddle their lashes or pick it off when they’re bored and I can always tell they’ve been doing that because of the edges of their lashes.
“I can see because they’ll have blunt ends, which causes gaps as well. That will ultimately give years onto you as well.
“When your lashes are lifted you no longer need to curl and use mascara as you already wake up looking perfect.”
Laura also urges beauty fans to stop using face wipes or micellar water to help get their makeup off.
She says: “Both products are not good for your lashes or brows.
“They are both quite drying products, and can break and damage your hairs and stop them from growing.
“I’d recommended using an oil based cleanser, or cleansing balm so it can melt the products off their lashes and brows without causing damage.
According to Laura Dunn, owner of brow and lash company LD Lifts
“But ultimately doing a lash lift is the best, because you won’t need to use any products and it means your hairs can continue to strengthen and grow.”
Laura first founded LD Lifts in 2022 after travelling to Bali and Australia, and has since been looking after a big book of clients.
She says: “My goal is to focus on the long term health and growth of the brow.
“I always consult with my clients to see what they want to achieve and I always get the clients input throughout the mapping stage.
“Over my career, I have spotted the simple steps into making people look more youthful and I’d definitely say caring for your lashes and brows is a big one.
“I always urge my clients to not pluck their own brows too, and leave it to the experts – it can make a big difference.
“And always make sure the hairs are hydrated with castor oil before they go to bed.”
To find out more head to Laura’s Instagram and business page LD Lifts.
