PRIMARK’S beauty section is famed for its dupes.
From copycat Drunk Elephant D-Bronzi Sunshine Drops to Bobbi Brown Vitamin Enriched Face Base imitations.
Shoppers praise the high street retailer’s make-up and skincare counters for saving them hundreds of pounds.
And now, the latest product they’re raving about is a perfume dupe.
The PS… Flourish Eau de Parfum in Lilac Haze has been called “the best” by beauty buffs.
And they even claim the copycat scent smells just like a cult-loved designer perfume.
That is… Mugler’s Alien.
While a bottle of the luxury scent can cost as much as £125, Primark has a version for just £2.50.
Many have compared the Jasmine Sambac top note, layered over Cashmeran and Amber, found in Alien to Primark’s rendition.
A travel size bottle with 20ml of perfume costs £2.50, while a larger bottle of 50ml will set you back £6.
“Thanks to its fun and fresh fragrance, this perfume is perfect for brightening up any day,” Primark bosses said.
“Even its packaging is super cute with a coloured bottle and ribbon embellishment.
“This floral eau de parfum will look as good on a vanity as it smells on the skin.
“Simply apply to the pulse points and allow the aroma to develop throughout the day.”
The fast fashion giant took to social media earlier this week to promote the travel size bottles.
They described “go-to scent” as “fresh, floral and aromatic”.
Primark is known for keeping a finger on the pulse of current trends, and its perfume selection is no exception.
The brand’s perfume dupes, which are inspired by some of the world’s most renowned and expensive fragrances, have been a steady hit with customers for years now.
Priced significantly lower than their high-end counterparts, they give beauty buffs a touch of luxury without straining our wallets.
A key factor driving their success is the striking similarity to the original fragrances.
Many customers praise how closely each dupe mimics the scent profiles of high-end perfumes.
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