WITH summer almost upon us, shops have been filling up with pretty floral dresses and bright colours.
And Primark has taken it one step further with a new addition to their hugely popular underwear sets.
The bargain high street store has released a matching mesh bralette and thong set covered in white embroidered flowers.
Adding to the cute factor, the bra is also embellished with white bows on the straps.
The pretty set is available in light blue or pink and is priced at just £7.
And Primark bosses say they’re “feeling giddy” over the matching underwear.
They added: “Ever seen more loveable lingerie than this coordinating mesh bralette and thong set?
“With a non-wired bra featuring adjustable split straps, hook and eye fastenings, a triangular shape and narrow underband, as well as a matching triangle thong with split side straps and minimal cut, this gorgeous set has us in a fluster!
“We’re totally here for the colour scheme, too.
“For the love of lingerie, check stock levels ASAP.”
And social media users couldn’t agree more after spotting the sets.
“Love the floral sets for summer”, gushed one.
A second simply wrote: “Cute.”
Meanwhile a third added: “Gorg £7 sets.”
If this has inspired you to pop into your nearest Primark, you might want to check out the womenswear department too.
Fashion fans have been racing to bag a new co-ord that’s ‘giving Zara vibes’.
The top is just £6 and the trousers are £12 – meaning you’ll get change from a £20 note when you pick one up.
You’ll also be happy to hear that the bargain store is making a big change to the price of hundreds of items nationwide.
It’s the second year in a row the budget chain has cut prices on its kids essentials.
Primark bosses say the move aims to help families “make their money go further” as they start planning their summer wardrobes.
FASHION powerhouse Primark says it has the winning formula for online shopping — as it continues to shun home deliveries.
The low-cost retailer yesterday said it would expand its click and collect service across its 184 UK stores, and include menswear and homewares.
But its boss said there is “no evidence we are losing shoppers because we don’t deliver to home”.
George Weston, chief executive of Primark’s owner Associated British Foods, said “click and collect works very well”.
Asked if he would offer home deliveries, he added: “No, no, it’s a completely different business, requiring different skills.”
By forcing shoppers to come to its shops to pick up online orders, Primark is also not wasting its investment in its stores.
Mr Weston revealed that 40 to 60 per cent of online shoppers make a second, bigger purchase when picking up their online shop.
