TV presenter Fern Britton is being lined up for a sensational return to ITV daytime following her stint on Celebrity Big Brother.
The 66 year old signed up for the ITV reality show’s relaunch and headed into the house last night.
Now, it is being tipped that the former This Morning legend could be making her way back to ITV daytime following her exit from the programme in 2009.
A branding expert told today how Fern had “everything to gain” following her time in the famous compound.
Fern has largely stayed out of the spotlight in recent years after moving to Cornwall and became a best-selling author but has seen CBB as something of a career relaunch.
She is now being mooted as the next Loose Women panellist with brand and PR guru Nick Ede telling the Mail Online that it could be the next best step for the star.
Speaking about Fern’s future after leaving the house, Nick said: “Fern has everything to gain and nothing to lose.
“She is a TV legend and household name and is very successful as an author now but she has a long history of being on TV and this is the perfect show for people to see how loved she is.
“She has slimmed down post-split and has glammed up and she knows this is her chance to get back into the hearts and minds of the British public.
“But also she will gain a lot of new fans too and I suspect she will become the mother of the household and go the distance.”
The Sun had previously told how Fern “won’t hold back” on the breakdown of her relationship with the show’s celebrity chef, Phil Vickery, in Celebrity Big Brother.
It comes after she confessed to insiders about “losing trust” after the end of her marriage in 2020.
The 66-year-old, who has since moved to Cornwall, told CBB hosts AJ Odudu and Will Best she was “excited for a new adventure” as she arrived at last night’s live launch.
“Fern spoke to producers in hiding about the breakdown of her marriage, she was really honest,” our source said.
“She’s been really opening up and says she will talk about it in the House. Fern thinks it’s time for her to open up about the divorce and let it all out.
“It’s made her lose trust in men because they were together for 20 years. When the relationship broke down it was a really difficult time for her.
“She’s hoping with CBB it’s a really good chance to clear all the rumours up once and for all.
“It’s also an opportunity for her to step out on her own because even when she was on This Morning, her ex Phil was there.”
Among her fellow housemates are The X Factor judges Louis Walsh and Sharon Osbourne, Love Island superstar Ekin-Su who are all leading the line-up.
The trio will be joined by Kate Middleton‘s uncle Gary Goldsmith, Coronation Street actor Colson Smith as well as Ibiza Weekender star David Potts.
Also on the bill is TV chef and Dragons’ Den star Levi Roots, Netflix actor Bradley Riches, West End and Broadway legend Marisha Wallace and reality TV star Lauren Simon.
Radio presenter Zeze Mills and Strictly Come Dancing star Nikita Kuzmin round out the line-up.
