A BEAUTY influencer has lavished praise on a $5 dupe for a viral $24 makeup brush.
For her, the makeup tool dupe worked even better than the more expensive version.
Jennie (@greeneggsandglam) shared her product recommendation in a video with over 200,000 TikTok followers.
The former Sephora manager had heard the news about BK Beauty’s viral $24 concealer brush.
Although she owned the brush herself and was happy to see others hop on the bandwagon, she set out to find a more affordable alternative for those who didn’t have the funds to spend.
“I’ve loved it ever since it launched and I’m so happy it’s going viral but the thing is, it’s $24 and only available online right now,” she said.
“I remember when I was in high school and college, I couldn’t afford a $24 brush and I was wearing concealer in high school.”
While on a shopping trip to Ulta, she stumbled across a beauty deal.
“When I saw this five-dollar EcoTools one at Ulta… look how similar the shape of it is, it’s got that slant and that little kitten paw kind of shape,” she said.
“It’s nice and dense just like the BK Beauty one so it should be able to give me the same amount of coverage.”
She put the two brushes to the test, applying concealer on her under eyes.
The BK Beauty brush performed well, smoothing out the concealer without absorbing too much product.
With the $5 EcoTools brush, Jennie noticed a slight difference that for her, was an upside.
“It does have a smaller surface area and the bristles are a little bit shorter than the BK so it’s not as flexible,” she said.
“The taper is also super precise so I’m able to keep it exactly where I wanted, make clean lines with my concealer, and because I have smaller eyes, I actually like that it’s a bit smaller.”
Although the BK Beauty brush was a bit larger and made blending faster, Jennie said she appreciated the size of the EcoTools.
People thanked her for the dupe recommendation that saved them money.
“Hell yes! I’ve been waiting for someone to find a dupe!” said one commenter.
“Omg I almost bought that today but I was skeptical!!! BLESS YOUR SOUL,” said another.
“You ALWAYS have the best finds! So grateful for you, my little makeup guru,” said a third.
