KIM Kardashian has celebrated the launch of her skincare brand SKKN with an over-the-top dinner party.
The reality star and her showbiz friends tucked into a $22.5K sushi meal after she’s faced criticism for “flaunting her wealth”.
Posting to her Instagram Stories, 41-year-old Kim took fans inside the lavish launch party for her new venture SKKN.
The event was catered by celebrity favorite Nobu, a restaurant that is renowned for its expensive sushi.
The table set matched the minimalist aesthetic of Kim’s new brand with crockery and napkins in stone colors.
The skincare products were even featured on the table along with candles and cacti.
Attendees sipped on cocktails made with Kendall Jenner’s brand 818 Tequila and vitamin C ingredients, a nod to Kim’s new vitamin C serum product
The SKKN boss herself wowed in a figure-hugging silver bandeau dress which she wore with her platinum hair tied back in a braided ponytail.
She was accompanied by her nine-year-old daughter North, who matched her mom’s futuristic look with a shiny silver coat and silver sunglasses.
In one room, a cinema-sized screen played the new promotional video for SKKN, which stars Kim.
It seems that North was the only one of her four children, whom she shares with her ex Kanye West, who came along for the party.
In a short speech at the dinner, Kim told her guests: “I know we’re all so busy with our lives, but to come and to spend the night with me and my daughter celebrating the launch of SKKN really warms my heart.”
She revealed: “I was so, so nervous for this launch, I don’t know why.
“Starting something new and just completely closing my other beauty business and starting this made me really nervous and scared and I loved that nervous energy feeling.”
Since launching earlier this week, the SKKN brand has already faced criticism over its price point.
Altogether, the complete collection, including a cleanser, a toner, and an exfoliator, comes to a total of $673.
Some of the specialist products, including a hyaluronic acid serum and night oil, are $90 and $95 each respectively.
Kim described her new range as “prestige” in an interview with The New York Times, causing fans to slam her as “out of touch”.
On Twitter, one wrote: “$670? That s**t better be super-sized. Who the hell could afford that?”
Another chimed in: “You can buy all of that stuff for less than $100 with other brands. None of that stuff is special.”
Despite the reaction, billionaire Kim maintains that the high prices are a “necessity” in order to obtain ingredients in the products that she “would not really miss out on”.
The formula seems to be working for her, as Kim’s recommended bundle sold out less than 24 hours after becoming available online.
“We doubled our sales goal in the first 20-30 minutes,” she told the guests at her celebratory dinner.
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However, some fans will also be shocked by the lavish celebrations over her product launch after Kim has faced criticism recently for showcasing her wealth.
Fans have ripped her for bragging about her huge bank transfers and flaunting her pricey designer outfits on social media as she continues to display her billionaire lifestyle.
