NETFLIX has confirmed that it will be adding a controversial new feature by the end of this year.
The streaming giant is now facing backlash from users.
According to The Hollywood Reporter, Netflix’s Co-CEO Ted Sarandos confirmed that Netflix will be adding adverts to its movies and TV shows for certain users by the end of 2022.
He reportedly said: “We’ve left a big customer segment off the table, which is people who say: ‘Hey, Netflix is too expensive for me and I don’t mind advertising.
“We [are] adding an ad tier; we’re not adding ads to Netflix as you know it today.
“We’re adding an ad tier for folks who say, ‘Hey, I want a lower price and I’ll watch ads.”
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The comments were made during an interview at the Cannes Lions advertising festival.
This move will make Netflix more like Hulu or Disney+.
Both of those streaming platforms offer a cheaper tier for customers who don’t mind adverts or can’t afford any other option.
Although the idea is being pitched by Netflix as something that will help increase accessibility, a lot of users have taken to Twitter to complain.
One angry user tweeted: “I am deleting my @netflix account after the first ad that interrupts me watching “Star Trek”.
Another said: “Netflix adding ads is the most stupid thing I read in a while.”
While one person wrote: “I pay for Netflix to binge watch shows and movies without the interruption of ads and commercials.
“Why would I pay to watch shows with ads??”
However, anyone who doesn’t want adverts does have the option of avoiding them.
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It just means you’ll have to pay for a more expensive subscription than the cheapest option.
Netflix has not yet revealed how much the tier with adverts will cost.
