RAISE your hand if you thought the Golden Arches logo for McDonald’s stood for the letter M. Well, turns out that there’s a more hidden meaning behind them – and it’s pretty naughty. Back in the 1960s, when McDonald’s was in the middle of rebranding, they hired design consultant and psychologist, Louis Cheskin, to help them […]
RAISE your hand if you thought the Golden Arches logo for McDonald’s stood for the letter M.
Well, turns out that there’s a more hidden meaning behind them – and it’s pretty naughty.
Back in the 1960s, when McDonald’s was in the middle of rebranding, they hired design consultant and psychologist, Louis Cheskin, to help them come up with a logo.
At the time, McDonald’s was trying to create a more consistent look for their multiple locations.
His vision? Boobs.
Author Eric Schlosser claimed in Fast Food Nation: The Dark Side of the All-American Meal that Cheskin convinced McDonald’s executives that the golden arches – which were actually breasts – would help boost their sales.
He referred to the golden arches as “mother McDonald’s breasts.”
He claimed they provided some type of Freudian significance in the subconscious mind of customers.
And clearly, he was right because it’s been 57 years since the idea was first generated and McDonald’s continues to be one of the most popular fast-foods around the world.
And while some locations have undergone some renovations, the original design is still definitely bringing in business.
So much business that a couple actually decided to have their engagement photos captured in a McDonald’s restaurant.
The McDonald’s infatuated couple arranged for their photoshoot to feature burgers and fries.
The bride revealed in a video: “Have you ever had your engagement photos taken at McDonald’s?
“Do you want me to describe it to you?”
In one photo, the soon-to-be wife and husband can be seen smooching behind two burgers.
Needless to say, her unconventional style of photoshoot has led her to receive over 156,000 views on social media.
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