THROUGHOUT Taylor Swift’s long career, she’s teamed up with other artists and brands for many surprising collaborations. Swift is coming together with Peloton for special classes and programs centered around the singer’s re-release of her 2012 album, Red. What is the Taylor Swift and Peloton collaboration? Peloton announced their collaborative effort with Taylor Swift on […]
THROUGHOUT Taylor Swift’s long career, she’s teamed up with other artists and brands for many surprising collaborations.
Swift is coming together with Peloton for special classes and programs centered around the singer’s re-release of her 2012 album, Red.
Peloton announced their collaborative effort with Taylor Swift on Saturday, December 25, 2021.
They publicly stated the availability of Taylor Swift’s newest music in their exercise programs through an Instagram post from their official account.
On their post, Peloton wrote, “Some guessed it. Even more hoped for it. Taylor Swift’s music. Now on Peloton.”
They continued: “Experience class after class, song after song of Red (Taylor’s Version) in one of the most anticipated Artist Series we’ve ever made. All of the heartbreak. All of the hope. All of the classes, Red (Taylor’s version).”
The fitness and exercise-based company first hinted at their team up with the singer on December 13, which is also her birthday.
This will be the first time Swift’s music will be available on Peloton exercise equipment and programs since 2019.
Taylor Swift’s catalog was previously available on Peloton before it was released again in December of 2021.
In 2018, music publishers filed a lawsuit against Peloton, which resulted in the removal of Swift’s music from their platform, as well as a number of other music artists.
The singer’s collaboration with the fitness giant is one of a variety of cross-marketing schemes the company has presented in 2021.
For their other Peloton Artist Series campaigns, the brand has made joint efforts with The Spice Girls, Beyonce, and Ed Sheeran.
Red (Taylor’s Version) is one of a multitude of new releases Taylor Swift has dropped in 2020 and 2021.
In order to gain back the publishing copyright to her own music catalog, Swift re-released a majority of her previous music.
The material that the singer dropped in 2020 and 2021 includes Folklore, Evermore, and Fearless (Taylor’s Version).
Her single, All Too Well, broke Don McLean’s record for the longest recorded song to ever reach number one in Billboard’s decades-long history.
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