SINCE 1988, Lunchables has been helping parents prepare kids’ lunches.
However, nowadays parents are having trouble finding their trusted sidekick.
Well, Kraft Heinz — the company that makes Lunchables — has seen a huge growth in demand, which is most likely a result of the pandemic.
Before the pandemic, many parents depended on schools to feed their children lunches. Yet, when many schools closed, many parents had to figure out a quick and easy meal for their kids. So, it seems like many parents chose Lunchables.
The company said the following in a statement to TODAY Food:
“Compared to 2019, nearly 2 million more households bought Kraft Heinz brands in the second quarter of 2021.
We are also seeing all-time high demand for many of our brands, including Lunchables, which in that case has been driven by proactive steps and investments in marketing and brand renovation that deliver on expectations of modern parents and kids.
As such, Lunchables is seeing double-digit growth for the first time in 5 years.”
However, the company’s exponential growth in demand is not the only thing causing the shortage. Supply chain issues are making havoc across multiple industries, and it has made its way to the food industry.
The supply chain disruptions have also made cream cheese and Cheetos hard to come by.
If you are having trouble finding Lunchables, there are a couple of alternatives that you can try. Greenfield, Castlewood, Applegate, and Simple Truth are brands that have a similar ‘Lunchable-style’ product.
Applegate Naturals Charcuterie Plates is a popular choice for most parents. The ‘Charcuterie Plates’ includes a combination of sweet, savory and crunchy items for kids to munch on at lunch. Combinations vary from pack-to-pack; however, a favorite variation is uncured chorizo, cheddar and chocolate-covered pretzels.
