When he launched his campaign for U.S. Senate in Nevada last year, Jeff Gunter presented himself as a gritty frontiersman and a diehard MAGA Republican.
Gunter’s opening video depicts him stepping into a Ford F-150 pickup truck—cowboy boots and all—admiring the bucolic western landscape in a burgundy button-down as he talks about his credentials. And in case you had somehow forgotten which state’s Senate seat Gunter is running for in the ad, he’s also sporting a belt buckle with boldface lettering spelling “Nevada.”
But despite Gunter’s breezy adoption of a rugged western persona, it appears his brand is more hat than cattle.
