Google is encouraging merchants to enable “conversion annotations” – social proof badges that highlight a product’s purchase popularity when displayed in Google Shopping ads.
What’s new. Conversion annotations like “best selling” or “1K shopped here recently” provide visual cues about a product’s sales performance directly in the ad unit.
Why we care. Conversion annotations incentivize advertisers to share valuable purchase data with Google for visibility boosts. But they’ll have to weigh the benefits against data privacy concerns.
The pitch. Google claims conversion annotations can:
Behind the feature. The annotations rely on merchants sharing aggregated conversion data from their sales.
The requirements. To display conversion annotations, merchants need:
