Meta launches AI-powered ad creativity tools

Meta today introduced new generative AI features to help businesses create more engaging ad content across Facebook and Instagram.

The big picture. Meta’s latest update will allow advertisers to automate parts of ad creation using brand products and guidelines to inspire the creations.

Why we care. Automating the ad-creation process frees up time for advertisers to work on other parts of account management tasks that can’t be automated.

Key updates. This update comes in two parts:

• Image Generation: Advertisers can now create complete image variations inspired by their original ad creative, including different backgrounds, text overlays and adjustments to products shown.
• Text Generation: Meta’s AI will suggest ad headlines and body text tailored to an advertiser’s brand voice and key selling points from previous campaigns.

Advantage+. By centralizing its generative AI tools under Advantage+ creative, Meta is streamlining the ad creation journey from ideation to optimization, promising faster workflows and better results for advertisers.

Availability. The company plans to roll out the new features globally by year-end as it doubles down on AI to improve ad relevance and performance across its apps.