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A.T. Kearney has rebranded itself as Kearney as part of the firm’s new brand messaging, visual identity and approach to communications. The consulting company underwent a comprehensive review of its existing brand and value proposition and gathered feedback from parties including select clients to help define the firm’s approach.

As consumer shopping habits continue to evolve, retailers must come to terms with one drastic reality — shoppers now like to shop whenever the mood strikes, and that’s often in the midst of doing something else. Up to 71% of consumers shop in “micro-moments” while conducting their everyday tasks, according to a study from IBM and the National Retail Federation.

David’s Bridal is continuing its turnaround efforts with the creation of a Chief Partnership Officer role, which will help the retailer maintain the momentum of its expanding partnership department. Nevin Shetty was promoted to the new position, and Lia Madonna will assist him in the role of Head of Partnership Services.

Holiday digital spending jumped 8% compared to the rest of 2019, reaching $723 billion worldwide, according to data from Salesforce. Mobile once again was the top channel, accounting for as much as 80% of digital traffic and 65% of digital orders on peak shopping days.

Lululemon athletica has named Nikki Neuburger as its first Chief Brand Officer, a role she will begin on Jan. 20. Neuburger will lead the marketing, creative, communications and sustainability functions in order to drive the company’s global brand and storytelling initiatives. Neuburger will join lululemon's senior leadership team and report directly to CEO Calvin McDonald.

It’s no exaggeration when the National Retail Federation calls it The Big Show: an estimated 38,000 attendees, including 16,000 retailers, converge on NYC’s Javits Center Jan. 11-14 for the opportunity to visit 800 exhibitors and hear from a dazzling array of industry leaders and experts. The sheer volume of sessions also can be overwhelming, so the Retail TouchPoints editors have identified a few of their “must-see” targets below.

Millennials make up nearly a quarter of the U.S. population, and many of them now have children. When we look at U.S. households, roughly half of all Millennial women are moms of school-age children. As marketers, we know Millennials are unlike the Gen Xers before them. Having been the first generation to grow up in the digital age, Millennials have changed the way advertisers think about reaching parents.

Oracle Retail has released Consumer Insights, a feature designed to help retailers better understand the characteristics of their best customers and extend those traits to find similar potential consumers. In combination with their own first-party data, retailers can leverage third-party consumer data from the Oracle Data Cloud to optimize customer acquisition campaigns with more relevant, targeted products and offers. The data within Oracle Data Cloud represents profile-linked transaction-level sales data and a set of other demographic... Читать дальше...

Microsoft is making a splash at the NRF 2020 Big Show with a slate of new products and capabilities in its suite of retail solutions. The new tools are designed to enable “anywhere commerce,” or aCommerce, to help retailers offer a unified customer experience online, in their stores and through customer service.

Amazon is reportedly building a platform to sell luxury fashion goods that will launch in 2020, according to Women’s Wear Daily. So far, 12 brands are said to be working with Amazon already, though no names have been announced. Each brand will be introduced individually on the platform. The unnamed platform will launch first in the U.S., followed by an international rollout.