Cyrille Jade Reyes, Lorraine Pagdato, and Angelica Solis show off their 'matibay' mamas
Bear Brand celebrates Mother’s Day through a campaign spelling out the true value of Ma or Mama for a child to be matibay (strong). The word itself begins with Ma, just fittingly so that a child’s tibay begins with her – everyday she gives her child tibay through a glass of BEAR BRAND to equip them with nutrients for strength and immunity, and likewise, she gives her full love and support for her child enables them to face the world.
She literally puts MA in MATIBAY. “Ma” and Tibay are inseparable, hand-in-hand they strengthen and
build up the Batang Matibay.
May everyone seek out the Tibay giving Ma’s in their life. Take a moment to stop and say, ‘Ma ikaw ang Ma sa Matibay.’
Happy Mother’s Day, Ma!
Watch Bear Brand’s full Mother’s Day video:
#IkawAngMaSaMatibay #BearBrand
– Rappler.com
PRESS RELEASE
