Kia Launches New Lease Initiative in India

Kia India has recently launched an initiative aimed at enhancing the car ownership experience for Indian customers. In collaboration with ORIX Auto Infrastructure Services Limited, Kia has introduced the ‘Kia Lease’ program. This leasing program is designed to remove the …

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Kia India has recently launched an initiative aimed at enhancing the car ownership experience for Indian customers.

In collaboration with ORIX Auto Infrastructure Services Limited, Kia has introduced the ‘Kia Lease’ program. This leasing program is designed to remove the traditional burdens associated with car ownership, such as maintenance, insurance, and resale.

Flexible Leasing Options

The ‘Kia Lease’ program offers a variety of leasing terms, with durations ranging from 24 to 60 months. Customers can choose from various mileage options, ensuring that the lease terms are tailored to their individual needs. Initially, this program will be available in key metropolitan areas including Delhi NCR, Mumbai, Hyderabad, Chennai, Bengaluru, and Pune.

Hassle-Free Car Ownership

One of the standout features of the Kia Lease program is the elimination of the need for an initial down payment. Customers can drive away in a new Kia vehicle without the upfront financial burden typically associated with car purchases. Additionally, the lease covers all maintenance costs and insurance renewals, providing a worry-free ownership experience. At the end of the lease period, customers have the flexibility to return the vehicle and upgrade to a newer model if they choose.

Affordable Monthly Lease Prices

The Kia Lease program offers competitive and all-inclusive monthly lease prices for its popular models:

• Kia Sonet: INR 21,900
• Kia Seltos: INR 28,900
• Kia Carens: INR 28,800

Industry Insights and Growth Projections

Mr. Myung-sik Sohn, Chief Sales Officer at Kia India, emphasized the growing trend of leasing models globally and their increasing popularity in India. He stated, “The leasing model is a global mega-trend, gaining momentum in India too. This model resonates particularly well with new-age consumers seeking flexible mobility solutions at appealing price points. With an industry forecast projecting 100% growth over the next 4-5 years, we anticipate our leasing service will outpace the industry growth average on account of better product range and service offerings.”

Advantages of the Kia Lease Program

1. No Down Payment: Drive away in a new Kia without the need for an initial down payment.
2. Comprehensive Coverage: The lease includes all maintenance costs and insurance renewals.
3. Flexibility: At the end of the lease term, easily return the vehicle and upgrade to a newer model.
4. Cost-Effective: Competitive monthly lease rates starting at INR 21,900 for the Sonet.
5. Convenience: Simplified car ownership without the hassles of maintenance and resale.

Customer Support and Dedicated Leasing Staff

Kia is dedicated to ensuring that customers opting for the ‘Kia Lease’ program receive top-notch support. The company has committed to providing specialized leasing staff and exceptional customer care to facilitate a smooth and enjoyable leasing experience.

Our Take

The Kia Lease program represents a significant step forward in the evolution of car ownership in India. By offering a flexible, cost-effective, and hassle-free alternative to traditional car buying, Kia is meeting the needs of modern consumers who value convenience and affordability. With competitive monthly lease rates, comprehensive coverage, and the option to upgrade to newer models, the ‘Kia Lease’ program is set to become a preferred choice for many.