A Listly List - In recent years, the popularity of South Korean culture has sky-rocketed, with millions of global K-Pop and K-Drama fans, and Korean beauty brands dominating the international markets. The phenomenon, known as Hallyu or the "Korean wave", has drawn millions of visitors each year, with 17 million tourists entering the country in 2023. Seoul, the metropolitan capital of the republic, is home to several attractions catering to fans of all things Korean culture, with historic cultural landmarks, and modern shopping havens. Myeondong, the "bright neighbourhood" of Seoul, is the bustling retail pulse of the city, speckled with neon lights. Home to attractions for almost every type of tourist in South Korea, this shopping haven also consists of old-world charm with historic landmarks, scrumptious cuisine, and unique cultural experiences. - Myeongdong Cathedral , Kimchi School , Myeongdong Market Food, Myeongdong Street Cat Cafe, and Myeongdong Shopping Street & Lotte Department Store