When GST was introduced, there was an argument on the street about business shifting from unorganized to organized sector. There were some businesses, where unorganized players were at an advantage because of the fact that they were able to evade taxes and stay competitive. Now that GST has been implemented some sectors have actually seen that advantage due to tax arbitrage going away. This has led to a situation where some companies which had strong brands gained market share. Especially in industries whose overall size is not very large but brands play an important role. For example mattress, small kitchen appliances, water purifiers, the overall size of these industries may not be very large but the players who have strong brands have a huge advantage and are able to charge a premium at all times and they have become a stronger player on the street also. Yes, they may not see very high growth year after year, but their cash flows are stronger in times of slowdown, they tend to outperform.
