Tata Play has partnered with Amazon Prime to provide Tata Play DTH and Tata Play Binge customers with various options to access Prime's content and perks, including same-day delivery. Tata Play CEO Harit Nagpal stated the goal is to enhance user convenience and introduce a new bundled apps category. The collaboration offers different subscription packs, starting from Rs 199 per month, with access to Prime Lite on Tata Play. Binge subscribers can choose from multiple popular apps at different price points. Customers can subscribe to six or all 33 OTT apps, including Prime Video. The partnership aims to offer comprehensive value, combining video, shipping, and shopping benefits.
