BrandPost: Smaller businesses deserve better than “good enough” data storage

My all-time favorite comment on rising expectations in technology was from stand-up comedian Louis C.K., I think it was on the Conan O’Brien show, talking about the fact that no matter how amazing technology gets, people still don’t think it’s good enough. So Louis’ story was: he’s sitting next to a guy who’s getting all huffy and impatient about a couple of seconds delay on his smart phone connection. Louis’ comment: “Hey man, give it a second – it’s going to space!”

Well, for sure, as consumers we’re all sometimes guilty of taking for granted the incredible technologies that have utterly transformed our lives in less than a generation. But here’s something I’ve noticed in the business technology arena, and especially in smaller and midsize businesses with entry-level storage needs: sometimes their expectations of storage technology are not rising as quickly as they should be. As consumers, we’ll line up around the block for the latest smart phone. But SMBs are often content to plod along with outdated, “good enough” storage because it’s what they know and how they’ve always done business.

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