IDG Contributor Network: Mall developer insisting on tech for merchant tenants
Like newspapers, paper checks, drive-in movies and landlines, shopping malls are rapidly moving to the land of the quaint. It's possible that some will survive and even flourish, but that will require rapid technological advancements, plus far more customer service than most mall stores can handle.
But one brand-new mall in New York City is showing that it understands the problem. The Westfield World Trade Center mall in lower Manhattan, which opened on Aug. 16, requires that all tenants demonstrate that their stores will overflow with mobile and interactive features. I hate to embrace a dictatorial approach, but that's the only way to save the mall.
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