IDG Contributor Network: Platforms not products transform organizations
I was first exposed to Salesforce a decade ago, while working for a nonprofit organization that helped at-risk youth. We provided a variety of programs to eradicate school drop-outs, excessive alcohol consumption, and criminal behavior.
When I joined the organization as the director of resource development, my executive director shared with me the largest Excel spreadsheet I have seen to date. We had all donor asks, grants, and donations from the last 10 years in one worksheet. I quickly realized that Excel is not a tool to manage relationships and migrated our fundraising efforts to Salesforce, a robust Constituent Relationship Management (CRM) platform.
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