IDG Contributor Network: Facebook Messenger now has a whole new problem: How to monetize chat
Holy smokes, Facebook Messenger now has a billion users. It reminds me of the comment in the movie The Social Network about going for a billion dollars instead of a million. Now, the biggest social network by far has an even bigger problem, however.
There’s a little problem with messaging. It’s really hard to monetize. Users don’t like getting ads that disrupt the flow of conversation. (We’ve since learned to mostly put up with them on websites and in other places.)
To read this article in full or to leave a comment, please click here