Here's how NASCAR is digitizing race day
When cars left the starting line at Sonoma Raceway in California on Sunday for the start of the Toyota/Save Mart 350, they were taking part in the launch of a product designed to help NASCAR officials monitor and manage the 110-lap race.
New race management software that NASCAR launched on Sunday is designed to give officials a single screen to watch where cars are on the racetrack, manage penalties and share information with racing teams about what's going on.
It arose from a partnership between NASCAR and Microsoft that started in 2014. It began with a mobile inspection app that let race officials see whether cars were in compliance with all the rules about how they have to be constructed.
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