Apple Pay’s Mac move: Less friction? No, but slightly less fraud
It was one sentence buried near the end of a long announcement from Apple about iOS 10, but it was perhaps one of the most interesting. “Apple Pay can now be used to make easy, secure, and private purchases on participating websites using Safari, in addition to paying in-stores and within apps.”
What this means is that desktops and laptops made by Apple will eventually (once developers take advantage of this capability, in the fourth quarter) be able to make Apple Pay purchases at participating e-commerce sites.
The ultimate significance of this to the world of e-commerce requires a trip into the details. It is a yin-yang look at reducing friction (it will decrease friction for some users for some purchases, increase it for others) and making e-commerce more secure.
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