IDG Contributor Network: A purchase protection bot that delivers, albeit it in a less-than-comforting way
One of retail's worst-kept secrets is that retailers offer rebates only because so few shoppers bother to go through the effort to redeem them. A similar phenomenon happens with many after-the-fact purchase-protection programs. Shoppers research purchases before they're made. Once the selection is done, how many bother to keep checking prices?
An app called Earny that was announced last week may challenge that purchase-protection assumption. When the company announced its launch — along with a tiny amount of seed money, roughly $1.2 million — it said that its "app automatically tracks purchases through emailed receipts, finds better prices, monitors price adjustments and files refund claims back to the original payment method."
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