BrandPost: A Sea Change in the Data Market
In every industry, there are inflection points that change the face of the market by creating new opportunities. Take the mobile phone, for example: for years, flip phones were king, and companies like Motorola and Nokia were the uncontested leaders. Along came the iPhone, which created the smartphone market—as well as new opportunities for a handful of innovative companies that were ready to jump in and lead.
Sometimes it’s start-up companies that take advantage of the opportunity for change, and sometimes it’s already established ones like Apple. But what they all have in common is the foresight and willingness to leverage those turning points to pioneer a new market.
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