Apple squelches commitment critics with new iMacs
Apple's announcements this week of refreshed iMac desktops, including a new $5,000 iMac Pro workstation promised to ship before year's end, and performance improvements to the MacBook Pro notebook line, were powerful rejoinders to critics who last year questioned the company's commitment to the commercial segment of its customer base, analysts said.
"We haven't seen everything yet, but based on what they talked about, my guess is that this will address 99% of the needs of professionals," said Jan Dawson of Jackdaw Research, in an interview.
Dawson was referring to the two-hour keynote that opened Apple's Worldwide Developers Conference (WWDC) on Monday, when company executives, including CEO Tim Cook, laid out the usual -- upgrades to both iOS and macOS -- but also spent time touting hardware, something the company hadn't done at the event since 2013.
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