WWDC 2017: Everything you need to know about Apple and AR
“We are high on AR for the long run, we think there’s great things for customers and a great commercial opportunity.” Apple CEO, Tim Cook, July 2016.
As I expected, Apple has introduced a powerful partnership and platform play to kick-start AR experience creation and distribution across its systems.
The company shared many of the details of its approach at WWDC 2017. This will have a big impact across consumer, creative, and enterprise markets so I thought it would be useful to put together what we know so far.
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