Several content creators specifically focus on providing financial education to women, people of color, and other underrepresented groups.
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According to a 2021 UBS study, 82% of women in heterosexual relationships who allow their partners to make the financial decisions for them responded that they do this because they feel they "lack the knowledge" to make these decisions on their own. This is likely due to the fact that the finance world has long been male-dominated and women historically didn't receive a financial education.
Despite this, we have come a long way over the past 50 years, and many organizations and people are working to help women become financially literate today.
There are now many people helping to promote financial education for women in the U.S. — although all of their content is available for anyone to access, they are women-led organizations or female-identifying individuals who focus on sharing knowledge with groups that have been historically underrepresented in the finance world.
The Financial Diet — which started out as founder Chelsea Fagan's personal financial accountability blog — is now a hub for newsletters, podcasts, and other resources. TFD has grown significantly in the 10 years since it started and now describes itself as the "premier digital destination for young women looking to talk about money."
The site's first book, "The Financial Diet: A Total Beginner's Guide to Getting Good with Money," is an easy-to-follow guide aimed at a wide audience. It also offers two podcasts, a long-form video series, workshops, and a book club.
Amanda Holden, who started her career in investment management, decided to use the knowledge she gained to become an investment educator instead. Her more comprehensive Invested Development course covers all of the basics that you need to know to get started investing and her one-off workshops delve into concepts like investing and choosing a bank.
Amanda's platform is set on the foundation of making investment knowledge available to people who have historically been left out of financial conversations (women and minorities), and she has often offered scholarship opportunities for women and gender-nonconforming individuals.
Tiffany Aliche, a former preschool teacher, pivoted to become a full-time personal finance educator specifically focused on helping women build wealth. According to her website, she has helped over 2 million women save, and that number continues to grow.
She is featured in the Netflix documentary "Get Smart With Money," has led seminars on financial wellness for women, and has pushed to get financial education into our schools.
Amanda Wolfe's inspiring story of growing up poor with parents who used drugs is the hook that pulls you in, but what will make you stay is the way she shares and presents knowledge.
Primarily an Instagram creator, she has made traditionally difficult-to-understand financial information accessible and convenient. Her "What Should I Do with My Salary" series breaks down how real people spend their money and recommends what they should do differently. Her investing workshop (or party, as she calls it) is free to attend.
Cindy Zuniga-Sanchez started her blog, the Zero-Based Budget, to document her debt freedom journey. After law school, she was nearly $215,000 in debt and used a zero-based budget approach to pay it all off in 48 months.
She has a lot of great content about debt — including how to roll over old 401(k) plans, consolidate, and pay it off. She also covers topics from fashion to travel. Her signature course, "The Blueprint to Financial Freedom," is an in-depth guide to becoming financially free.
