30 апреля 2024 года
Red Robin Gourmet Burgers has been going through a renaissance of sorts over the last year, revamping its offerings and finding new ways to reach loyal customers and find new ones. In January 2023, it released its "North Star" five-point plan to drive long-term shareholder value, and even partnered with Juicy Couture to design a...
Today, Paramount announced Bob Bakish was stepping down from his role as CEO and from its board of directors. The news came amid ongoing exclusive acquisition talks with Skydance Media and ahead of the company's first-quarter earnings call, which Bakish wasn't expected to join. In the CEO's absence, Paramount Global has established an "Office of...
Google used its NewFronts presentation today to tell buyers why they should be connecting to television with its DSP, Display & Video 360, a departure from previous years when the annual presentation to digital ad buyers focused on YouTube. "If you're not already taking a unified approach to your streaming, think about the efficient reach...
Mom wasn't always a mom, you know. She had a life before childbirth, and it might well have included singing in a band, jumping out of an airplane and traveling the world. What if Mother's Day advertising highlighted those pre-maternal wild hairs and personality traits, which might be long buried but could still be very...
Peacock may not be taking part in the 2024 NewFronts, but the NBCUniversal streamer is making its presence felt--with a price increase. Top line Beginning in July, the price of Peacock Premium, its ad-supported tier, will go up by $2 to $7.99/mo. The ad-free version, Premium Plus, will also see a $2 bump to $13.99/mo....
Media agencies usually pay publishers on behalf of their clients, but not at the independent shop, Acadia. Its leader, Jared Belsky, has convinced 98% of the marketers he works with to pay suppliers directly, instead of entrusting that to his agency. Belsky, who once led Dentsu's 360i (now part of Dentsu Creative), told ADWEEK that...
Crafting a larger-than-life narrative spurred by down-to-earth characters is one of director Kathryn Bigelow's trademarks as a filmmaker. Teaming up with Xfinity, Bigelow and her team have brought that lens to a touching reunion story among Air Force veterans ahead of Military Appreciation Month. Showing the way technology can help people forge and maintain relationships...
Advertisers on Vizio can now buy ads to run when viewers hit pause, when the screen idles and on the smart TV's home screen. Those new ad formats, which the connected TV maker is announcing today during its 2 p.m. ET presentation at the 2024 NewFronts, are part of Vizio's fourth annual appearance at the...
The city-based podcast and newsletter media company City Cast is on pace to generate $3 million in revenue and expand into its twelfth and thirteenth markets this year, according to founder David Plotz. The company is not profitable, and the revenues are relatively small for an 80-person outlet. But the figures also reflect substantial growth...
When Google said this week it will delay the deprecation of third-party cookies in Chrome for the third time, it cited the need to give the U.K.-based Competition and Markets Authority sufficient time to review the cookie-replacement tools it's developing. These tools are called the Privacy Sandbox and the CMA, a regulatory body that must...
