Though NFL Draft viewership is lower than the league's usual standards for games, many sports would love to have a fraction of the audience that tuned in on Thursday to see Caleb Williams go to the Chicago Bears with the No. 1 pick. In 2023, the National Football League welcomed 11.29 million viewers to its...
After President Joe Biden signed a bill that could ban TikTok in the U.S., its Chinese owner ByteDance is considering selling the popular platform. But a TikTok suitor would need more than both regulatory approval and the stomach to operate a social media company. It would also need the technical chops to rebuild its powerful...
Live from New York, it's Telemundo's upfront. In addition to Telemundo presenting at NBCUniversal's upfront event on Monday, May 13, ADWEEK can exclusively reveal that Telemundo will host its event again later that evening at cultural center The Shed in Hudson Yards. To kick off the festivities, Telemundo will feature Saturday Night Live's Marcello Hernandez...
The world has changed a lot since the early aughts, but Ogilvy and Mather's "Wanta Fanta" earworm is still going strong. The fun-loving spirit of the original campaign, first introduced to us by the dance group the Fantanas in 2002, has now been remixed and reimagined for Gen Z. Embracing enjoyment and pleasure over necessity...
The double-length episode of Emmy Award-winning Disney+ family show Bluey, "The Sign," brought in more than 10.4 million views and made plenty of them cry as the characters stressed about the decision to sell their house. While the Heelers eventually decided to stay put, real estate marketplace Zillow and Ryan Reynolds' agency, Maximum Effort, used...
Brands thrive by channeling their creative energies into what works--and away from what doesn't. Yet many marketers and agencies focused on DEI in marketing aren't hitting the mark when it comes to widening the aperture of the gender lens. Accordingly, they're missing the chance to invite people to see themselves in the products and services...
Adam Scott, in the crucial moments before filming a scene, is preoccupied with his grooming, not his lines, and that's a problem even before he launches into a story about his dad's full and fabulous beard. The actor--an affable scene-stealer known for Parks and Recreation, Party Down and Severance--is starring as himself in an ad...
Despite the threat posed to Google's search dominance by new generative AI competitors, revenue from the channel soared in the first quarter of 2024. Google brought in more than $46 billion in search revenue, a 14% year-over-year increase and the most the company's search revenue has grown in two years. Google once again branded itself...
