Pepsi had the most mentions among Big Game advertisers on Twitter Sunday, while the highest percentage of positive sentiment went to Toyota, according to an analysis by social media management platform Hootsuite. "Pepsi got a ton of mentions, but that was largely due to its sponsorship of the halftime show, which people were looking forward...
For MTV Entertainment Group, looking at Black history isn't just examining the past--it's also looking to the future. Today, the company unveiled "Unify the Dream," a 30-second spot with narration encouraging people to "dream big" and "dream bold" in order to make Black history happen now. It features a mashup of video and images of...
TikTok and Universal Music Group expanded their existing agreement and took it global. Users of the video creation platform can now access UMG's full catalog worldwide, tapping into all of its iconic labels, songwriters and global territories and gaining a wealth of options for soundtracks to go with their video creations. Meanwhile, UMG's artists and...
Blink, and you just might miss the latest ad-tech merger. Supply-side platforms District M and Sharethrough are joining as the sell-side of the industry continues to rapidly consolidate. The two companies are merging to remain competitive in what's increasingly becoming a commoditized market dominated by tech behemoths, all while the buy-side looks to work with...
Fresh off its own surprise Super Bowl ad, Reddit shared details on discussions of other Big Game ads on its platform, saying that General Motors, Cheetos, State Farm and Doritos dominated postgame talk about "best" ads. Reddit added that 3D Doritos, Drake From State Farm and Bud Light were trending topics on its platform during...
Less than a year after Fox Corp. acquired free, ad-supported streamer Tubi, executives are pointing to growth at the streamer as a promising business path forward. In a call with investors Tuesday, Fox Corp. CEO Lachlan Murdoch said the streaming service would surpass $300 million in revenue in 2021, more than double its 2020 numbers....
In the first pandemic Super Bowl, all bets were off. Some of the Big Game's longtime advertisers chose to remain on the sidelines, while newcomers flocked to the broadcast spectacle in droves. For the most part, brands avoided reflecting the realities of the pandemic, economic hardship and politics, or aligning themselves with causes--instead giving viewers...
While every Discord user has a set username, they can change their nickname (display name) in the servers they join. For instance, if you're a member of a Discord server related to an online video game, you may want to change your nickname to match your username in that game. Our guide will show you...
In just about every Super Bowl, there are ads--and, by extension, an agency or two--that come out of nowhere and make a splash. Two examples include Jeep's ad starring Bill Murray last year from Highdive, and U.K.-based Lucky Generals and its outstanding work for Amazon. Both agencies had been around for a while, but getting...
Twitter is marking Safer Internet Day Tuesday with a special hashtag-triggered emoji that will appear on tweets containing #SaferInternetDay and #SID2020, as well as initiatives in several countries. Twitter Spain head of public policy, government and philanthropy Camino Rojo wrote in a blog post Tuesday, "Just as Safer Internet Day has grown from being a...
