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With the Paris 2024 Summer Games underway, it comes as no surprise that Omega is leaning hard into its Olympics partnership, as the Swiss watchmaker has served as the official timekeeper of the Olympic Games since 1932. Aside from all the on-the-ground timekeeping responsibilities, Omega also takes it upon itself to produce a line of […]

There are watches that define a brand, and for DOXA, it’s undoubtedly the SUB 300. Sure, there are plenty of other models in the brand’s lineup (and a veritable treasury if you go through the archives), but for most of us, when we hear DOXA, it’s the SUB 300 that immediately springs to mind. On […]

Sponsored post presented on aBlogtoWatch for advertiser New Watch Day. For watch enthusiasts, there are few things that compare to the excitement of opening a watch box and trying on your new watch for the first time. Yet, getting to that point is often a less-than-enjoyable experience. Whether it’s haggling with Authorized Dealers or playing […]

While the MoonSwatch originally appeared in 2022 as a capsule collection of fun and affordable renditions of the iconic Speedmaster, the series has significantly expanded over the years, and Swatch and Omega have continued to iterate upon this mega-popular platform. Earlier this year, the two brands released a white Snoopy-themed rendition of the MoonSwatch that […]

There’s no shortage of high-quality, interesting vintage-inspired watches in the current market. Whatever your personal preferences or style, whatever complications or durability you may need, chances are there’s a vintage-styled timepiece that fits the bill and can be purchased brand new. Despite the incredible depth and breadth of the current vintage-inspired landscape, there’s one of […]

Sponsored post presented on aBlogtoWatch for an advertiser When it comes to straps, there’s a sea of options that can seem overwhelming at first glance. How do you know which straps are good? Which sellers are reliable and reputable? Why is it always just brown and black and blue? It’s all a bit much, and […]

For its latest new release of 2024, Unimatic has introduced the Toolwatch series as its second permanent collection of timepieces. Designed for maximum durability with quartz movements and internal shock-absorbing mounting systems, the new Unimatic Toolwatch collection is tested to MIL-STD-810 standards (outlined by the U.S. Department of Defense), and it spans four different models […]

It’s one of the most famous paintings of the 20th century: A desolate shoreline stretches out to a glassy, featureless sea, a strange malformed animal lies washed up on the sand, and in the foreground, a bare-limbed tree grows impossibly out of a solid wooden block. Of course, I’ve omitted the most memorable part: Nearly […]

This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by the incredibly accomplished journalist, Roberta Naas. To start the show, Ariel has Roberta dive into her initial foray into journalism and how she found herself writing about the watch industry. The two talk about journalism when Roberta started her career 30-plus […]

Dive watches are easily one of the most popular styles of timepieces, although the ever-growing number of options makes it easy to overlook some of the lesser-known standouts within the industry. While most divers tend to be either vintage-inspired or ultra-burly and unapologetically modern, I always appreciate when brands blend these two polar opposite extremes […]