If there's a problem with McDonald's introduction of a limited all-day breakfast menu it's that some customers want the full morning meal lineup 24/7. The problem isn't sales. Nomura restaurant analyst Mark Kalinowski's survey of 26 domestic franchisees (accounting for 209 stores) finds much more positive attitudes than in the past. These operators see improved sales and an improved brand image. Says one, "Raised the brand profile. Brought in some people who had become bored with McDonald's."
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