She joins the streaming giant after stints at Apple, Uber, and Endeavor.
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Bozoma Saint John, the marketing expert who’s guided brands including Apple and Uber, will join Netflix as chief marketing officer.
“I’m thrilled to join Netflix, especially at a time when storytelling is critical to our global, societal well-being,” Saint John said in a statement to Adweek. “I feel honored to contribute my experience to an already dynamic legacy, and to continue driving engagement in the future.”
Saint John most recently served as CMO of Endeavor; at Netflix, she succeeds Jackie Lee-Joe, who has only held the post for a year. (Netflix told Deadline that Lee-Joe is leaving the role for personal reasons.)
Previously, Saint John was head of consumer marketing for Apple Music—a job where the press hailed her as a “breakout star” and “rockstar”—and then chief brand officer for Uber (the ride-hailing giant tapped her for the role as it sought to recover from its crisis over treatment of women at the company).
“Bozoma Saint John is an exceptional marketer who understands how to drive conversations around popular culture better than almost anyone,” Netflix chief content officer Ted Sarandos said in a statement to Deadline. “As we bring more great stories to our members around the world, she’ll define and lead our next exciting phase of creativity and connection with consumers.”
A streaming service won’t be entirely new to Saint John, who is set to be the subject of her own documentary series Bozoma: Being Badass on Starz.
Saint John will start work at Netflix in August.
