Bookings for Airbnbs in Ukraine soar as people rush to help locals
Millions of dollars have been raised for its hosts.
Airbnb bookings in Ukraine have soared, as people try desperately to get financial help directly to locals affected by the conflict.
In an idea that has been shared widely on social media, scores of people have been booking stays with Ukrainian Airbnb hosts and sending supportive messages to them. More than 61,000 nights were booked by Airbnb users in a 48 hour timeframe following the idea being circulated online.
CEO and co-founder of the home rental platform, Brian Chesky confirmed last Friday that the bookings had resulted in raising $1.9 million for the hosts. Thanking all those that had got behind the idea, he praised the move, declaring it as “such a cool idea from our community”.
In 48 hours, 61,406 nights have been booked in Ukraine. That's $1.9M going to Hosts in need
Such a cool idea from our community. Thank you https://t.co/MEitgKB5Eo
— Brian Chesky (@bchesky) March 4, 2022
Following the idea for booking rentals in Ukraine via Airbnb, the company quickly confirmed last week that they would waive their usual fees for guests and hosts. There are currently more than 300 listings across Ukraine on the platform.
One of those posting about the idea is @DimaggioEth on Twitter. They tweeted to say that they had booked an Airbnb in Kyiv for one week “as a means of getting money directly into the hands of Kiev residents”. They added that it was an affordable way to make a small difference and begged others to share the idea.
HOW TO HELP – just booked a Kiev AirBnb for 1 week, simply as a means of getting money directly into the hands of Kiev residents. It's really cheap and can make a small difference right now. Please share this idea #Ukraine #Russia #StopWarInUkraine #StopPutinNOW #UkraineRussiaWar pic.twitter.com/7yQDLYRkph
— DiMaggio.eth (@DimaggioEth) March 3, 2022
The tweet has had almost 3,000 likes and 1.3k retweets, with numerous responses to the post sharing that they had been inspired to book a stay too in a bid to help.
My heart is full. So glad to help the people of Ukraine in this small way thanks to @Airbnb #PrayingForUkraine #FreedomForUkraine pic.twitter.com/TJO78brrWe
— BurkeySharkOG (@BurkeyShark) March 6, 2022
While the community-grown idea has been mostly well received, some have raised concerns that some bookings could benefit Airbnb ‘businesses’ rather than local hosts. Co-founder of the rental platform, Joe Gebbia has shared his advice on how best to go about booking a stay to reach those most in need.
He advises user to filter by ‘private rooms’ or ‘experiences’ and to only book hosts with multiple reviews.
Wow! to all the people who gave $2M! How to:
1 – Search Ukraine on @airbnb
2 – Filter by ‘private rooms’ or ‘experiences’
3 – Only book hosts with multiple reviewsReminder: our fees are waived https://t.co/WhhvoefwfO
— Joe Gebbia (@jgebbia) March 7, 2022
On Monday, Airbnb also set up a dedicated section, Help Ukraine, to help people abroad host Ukrainian refugees in their spare rooms. So far more than 1.2 million users have visited the online hub since it was launched and more than 28,000 hosts have signed up to offer their homes to refugees around the world.
The platform, which has seen support from Ashton Kutcher and Mila Kunis for their efforts supporting those fleeing Ukraine, has also suspended operations in Russia and Belarus.
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