Oracle targets B2B marketers with a new trove of audience data
It's difficult enough for marketers to stay on top of the latest data about consumers, but reaching the right people in the B2B world presents a whole host of new challenges.
On Friday, Oracle unveiled what it calls the largest marketplace of audience data targeted specifically at brands that sell to other businesses using programmatic and data-driven B2B marketing techniques.
The new offering from Oracle Data Cloud includes more than 400 million business users and one million addressable U.S. companies, the company said. Factored into that mix are proprietary insights from Oracle BlueKai, Datalogix, and AddThis as well as data from Oracle partners Bombora, Dun & Bradstreet, FullContact, Gravy Analytics, HG Data, Infogroup, PlaceIQ, and TransUnion. Predictive analytics from Leadspace are included as well.
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