Facebook hails presidential race as 2015’s top topic
The U.S. won’t elect a president until next year, but the debate over the crowded field of candidates jostling for the Oval Office emerged as the hottest topic on Facebook this year.
The race for the Democratic and Republican party nominations eclipsed an outpouring of emotions over deadly attacks, strife, social issues and disasters.
The rankings released Wednesday open a window into the cultural mind-set by analyzing how frequently specific high-profile events, politicians, entertainers, athletes, movies and TV shows were mentioned in the posts of Facebook’s 1.5 billion users.
“This year, the most talked about global topics reflected the serious challenges people are facing all over the world — and how our global community is connecting and coming together in ways we have never seen before,” said Sheryl Sandberg, Facebook Inc.’s chief operating officer.
Google, the owner of the Internet’s dominant search engine, will provide another snapshot of what people were thinking and talking about when it releases its annual breakdown of the year’s most frequent requests for more information.
The polarizing candidacy of billionaire former reality-TV star Donald Trump helped drive early interest in who will win next year’s race to succeed President Obama.
Facebook says last week’s shootings in San Bernardino didn’t create enough discussion to break into the top five.
U.S. presidential election
Syrian civil war and refugee crisis
Greek debt crisis
British singer Ed Sheeran doesn’t have as many followers as Taylor Swift and other singers on Twitter, but the voice behind the Grammy-nominated song “Thinking Out Loud” topped Facebook’s charts this year.
All five of the top spots were held by singers.
No surprise here, after the HBO series “Game of Thrones” enthralled audiences during its fifth season and won a record 12 times, including the prize for best drama, at the Emmy awards in September.
The anticipation for Walt Disney Co.’s revival of the “Star Wars” franchise loomed over theaters like the Death Star for most of the year, even though the film won’t be released until next week.
The long-awaited May duel between two of the past decade’s best boxers captivated sports fans.
Reflecting Facebook’s worldwide reach, none of the most popular pastimes in the U.S. placed an athlete in the top five.
New England Patriots quarterback Tom Brady came in sixth, while Warriors guard Stephen Curry occupied the seventh spot.
Mixed martial arts fighter Ronda Rousey
Fascination over who might replace him next year wasn’t enough to overshadow the current U.S. president as he wrapped up in his penultimate year in office.
