MIAMI (AP) — Powerhouse producer Swizz Beatz definitely used his art prowess to help wife Alicia Keys fall in love with him.
Beatz, whose real name is Kasseem Dean, said he used to choose art based on status, but eventually found greater pleasure discovering up-and-comers, "artists that I can speak to, that we can have dinner with at our home, artists that our children can meet."
The couple feels so strongly about giving struggling artists — from musicians to painters — a platform that they decided to let the artists keep 100 percent of their commissions from the show.
The liquor company, a longtime supporter of the arts, is also sponsoring a VIP-only three night-concert series alongside the exhibit.
The Dean Collection, which includes everything from fledgling artists to established names like Dustin Yellin, Kehinde Wiley and KAWS, became such a buzzword in the couple's home that their son even tried to get in on the action.
Honestly, we've been free enough to tap into really bringing together some of the greatest musicians and some of the greatest creative people, said Keys.